2nd Generation
Family Owned
Built on Relationships
Colorado Boat Center has been family owned and operated since 1990, and that still means something to us. We're not just here to sell boats, we're here to build relationships, take care of our customers, and be the place you come back to year after year.
For us, this has never been just a business. It's something we've grown up in, something we take pride in, and something we're committed to doing the right way, for every person who walks through our doors.
As a second-generation team, our focus is simple: honor the foundation that built this business while continuing to evolve it. We're not here to reinvent everything, we're here to carry it forward in a way that makes sense for today's boater and the next generation of our boating family.
“Being family-owned and operated gives us a chance to get to know people in a much different way, and that results in treating people differently. Our philosophy, “we treat everyone the way we would like to be treated, and around here that means…like you’re one of the family.”
— TOM AND NANCY SMITH
Our Brands
We are proud to offer some of the most elite brands in the industry.
Proven marine power delivering reliable performance, advanced technology, and smooth operation.
SERVICE INQUIRY
Sophisticated marine propulsion systems known for quiet power, seamless control, and cutting-edge innovation.
SERVICE INQUIRY
Featured Inventory
All Boat Listings
Mission
Helping you enjoy what matters most, with the people who matter most.
Simple. Honest. Enjoyable.
Vision
To be the place people trust, setting the standard for a simple, honest, and enjoyable experience, year after year and generation after generation.
Values
Family - We operate like a family. We support each other and treat people with respect
Honesty - We lead with honesty. No fluff. Just clear, transparent communication
Purpose - We show up with purpose. Everyone contributes. Everyone is engaged
Enjoyable - We bring positive energy and create an experience people enjoy
What Our Customers Say
First class company! Ashley and Eric were super knowledgeable and very friendly and made the purchase painless. I highly recommend Colorado boat center for your next purchase, if you want professionals that are honest, knowledgeable and friendly.
K. Pettay - CBC Boat Owner
Low pressure, knowledgeable sales person… Just how my wife and I like to shop for big ticket items. Ashley was great to work with! We just had a great experience working with her then the rest of the family at closing..Eric with all the finance and warranty and then Tom with the boat walk-thru. Couldn’t be happier and can’t wait to get on the water! Highly recommend family owned and operated Colorado Boat Center.
S. Sindelar - CBC Boat Owner
I’ve never had such an easy, enjoyable experience making such a big purchase. Everything was seamless with Colorado Boat Center. When we went to close on the purchase and sign all the paperwork I almost changed my mind and didn’t buy the boat. Because I didn’t NEED it. Discovered that first day back on the water that I DID need it!
D. Dejong - CBC Boat Owner
Mitch in parts is awesome helped us with an ignition switch. We appreciate the help.
J. Douglas
Went in for some info and service for my boat. Everyone in the service area was very helpful and took the time to find answers to my problems.
S. Duin
Colorado Boating Center has been excellent to work with on buying our first boat and their Women Making Waves class was outstanding! Their amazing team provided clear and useful hands-on instruction that not only taught us all the tricks of trailering, docking, and driving our boats but also built confidence and excitement for the season ahead. I highly recommend this family owned and operated company!
S. Edgar - CBC Boat Owner
We had a self induced 😦 catastrophic engine failure last summer and a new engine block was required. Our amazing insurance company covered the damage and Colorado Boat Center did the replacement. It was a massive job requiring close collaboration with Volvo to get everything reprogrammed and back to 100%. Scott and the team worked wonders to get the job done as close to the insurance money as possible and even detailed the boat for me before I picked it up. Stoked to have another summer on the water and really grateful to have a team that I trusted on such an important and technical repair. Thanks all!
K. Kurtz - CBC Boat Owner